Facebook Ad Glitch Drains Marketers Budgets

Facebook Ad Glitch Drains Marketers Budgets

A significant bug in the Facebook Ads system recently caused widespread ad overspending and CPM spikes. Meta has resolved the issue and pledged compensation. This incident highlights the inherent risks of advertising platforms, reminding advertisers to strengthen risk awareness, diversify channels, and continuously learn to adapt to platform changes and ensure effective ad campaigns. Advertisers should monitor budgets closely and be prepared for unexpected fluctuations in performance due to potential system errors. Proactive risk management is crucial for mitigating financial losses.

12/29/2025 Logistics Industry Insights
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Advanced Cargo Tracking Enhances Global Logistics Control

Advanced Cargo Tracking Enhances Global Logistics Control

Easily track your global logistics! No login required, simply enter the Bill of Lading, Booking Number, or Container Number to get real-time access to cargo location, historical tracking, and estimated time of arrival. Benefit from value-added services such as anomaly alerts and customized reports, empowering you to optimize your supply chain and improve customer satisfaction. Stay informed and in control of your shipments with our comprehensive tracking solution.

09/28/2025 Logistics
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Ebay Expands Seller Control Over Return Policies

Ebay Expands Seller Control Over Return Policies

eBay's return policy is undergoing significant changes, granting sellers greater autonomy. The new policy allows sellers to customize return preferences, automate return requests, and even permit buyers to keep items while receiving a refund. This article provides an in-depth analysis of the new eBay regulations, guiding sellers on how to flexibly address return challenges and enhance store competitiveness. It explores the implications of these changes and offers strategies for sellers to optimize their return processes under the revised policy.

12/30/2025 Logistics Encyclopedia
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Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

Air Cargo Industry Adopts Dual Risk Strategy Valuation and Insurance

To mitigate risks associated with air cargo, shippers can adopt a dual-protection strategy: purchasing air transport insurance and declaring the value of the goods. Insurance transfers risk to the insurance company through compensation. Declared value carriage ensures the carrier assumes full liability for compensation based on the pre-declared value. This combination maximizes the shipper's protection and safeguards their interests against potential losses or damages during air transportation.

09/26/2025 Logistics Encyclopedia
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Freight Forwarder Quotes Tips to Cut Costs and Reduce Risk

Freight Forwarder Quotes Tips to Cut Costs and Reduce Risk

This article provides an in-depth analysis of international freight forwarding quotes, revealing hidden costs. It offers a three-dimensional analysis method including market comparison, cost breakdown, and service matching to help customers identify reasonable price ranges and avoid low-price traps. The goal is to achieve a balance between cost transparency and service value, ultimately enabling clients to choose a cost-effective and reliable freight forwarding service. This guide empowers customers to make informed decisions and secure optimal value for their logistics needs.

11/03/2025 Logistics
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SWIFT Codes Enhance Secure Crossborder Transfers

SWIFT Codes Enhance Secure Crossborder Transfers

This article discusses the importance of SWIFT codes in cross-border transfers, using the code of NORDEA DANMARK as an example. It details the composition and key usage points of SWIFT codes. It emphasizes that ensuring the accuracy of SWIFT codes can effectively reduce the risk of fund transfers, thereby safeguarding financial security.

08/14/2025 International Settlement
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Guide to Incoterms Simplifies Global Trade Rules

Guide to Incoterms Simplifies Global Trade Rules

This article systematically reviews common Incoterms in international trade, such as EXW, FOB, CIF, and DDP, explaining their core functions, division of responsibilities, and risk transfer. It also analyzes specific trade scenarios. The importance of choosing appropriate Incoterms and the key aspects of risk control are emphasized, aiming to help foreign trade practitioners better understand and apply international trade terms. Understanding these terms is crucial for successful international transactions and mitigating potential liabilities.

08/22/2025 Logistics Encyclopedia
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Telex Release Bills of Lading Managing Risks in Sea Freight

Telex Release Bills of Lading Managing Risks in Sea Freight

This paper delves into the surrendered Bill of Lading (B/L) in ocean freight, outlining its advantages and risks. It details the operational procedures and provides risk prevention measures. The emphasis is on making rational choices regarding the surrender method, comprehensively considering the cargo value, the consignee's reputation, and the regulations of the destination port. This aims to achieve a balance between trade efficiency and risk control when using surrendered B/Ls in international transactions.

08/22/2025 Logistics Encyclopedia
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